BEHIND THE BRAND
Here's the deal.
Mark and Thom worked together and shared the same frustration: most soaps felt like an afterthought. They wanted something that actually cleaned well, smelled incredible, and wasn't loaded with unnecessary junk. Instead, they found bars that dried out their skin, smelled generic, or looked like they belonged in a gift basket instead of a shower.
So they decided to make their own.
With backgrounds in product and design, they obsessed over every detail—from ingredients to scent profiles to packaging. They tested formulas, refined every batch, and built a soap they'd actually be excited to use every day.
The result was Dead Tide: cold-process soap inspired by the ocean, made with sea-powered ingredients and crafted to perform. Rich lather. Clean ingredients. Scents that remind you of salt air, crashing waves, and life on the coast.